PJ Jefferies

Led end-to-end digital projects as a sole trader, providing comprehensive design, development, and marketing solutions for diverse clients.

• Designed and developed custom, responsive websites across WordPress, Shopify, and Webflow, enhancing user experience and site performance for diverse clients.
• Created comprehensive brand identity packages, including logos, typography, and style guides, for startups and small businesses to establish cohesive visual presence.
• Managed social media accounts and developed engaging content across Instagram and Facebook, significantly increasing brand visibility and audience engagement.
• Executed targeted digital marketing campaigns on Google Ads and Meta platforms, utilizing static and animated creative with precise audience targeting to drive campaign performance.
• Provided end-to-end client collaboration, from initial brief to project delivery, offering strategic creative direction and ongoing support to realize client visions.

Spearheaded web project delivery and team leadership, overseeing the full pipeline from client discovery to post-live support.

• Led the end-to-end delivery of complex website projects, from initial client discovery and strategy to successful launch and ongoing post-live support.
• Managed the entire web project pipeline, overseeing client communication, planning, design, development, QA, and seamless project handover.
• Designed and developed high-performance, custom WordPress sites, optimizing for clean UX, responsive design, and achieving client objectives.
• Streamlined internal processes for project scoping, feedback integration, and delivery, enhancing efficiency and ensuring timely project completion.
• Mentored junior team members and facilitated onboarding during team scaling, fostering skill development and enhancing team productivity.

Managed website projects from concept to launch, focusing on client needs and delivering functional, aesthetically pleasing WordPress solutions.

• Managed website projects from conceptualization to launch, directly engaging with clients to align designs with their needs and strategic goals.
• Developed and implemented WordPress websites, leveraging both theme-based and custom-built solutions to meet diverse client requirements.
• Optimized website designs for both aesthetics and functionality, enhancing visual appeal and user-friendliness for improved engagement.
• Produced essential digital marketing assets, including high-converting landing pages, blog templates, and engaging social graphics.
• Cultivated strong client relationships through clear communication and consistent, reliable support, leading to high client satisfaction.

Designed daily digital assets and visual content for a leading e-commerce platform, supporting promotional campaigns and site enhancements.

• Designed daily digital assets for a leading NZ daily deals site, including homepage banners, category tiles, and promotional graphics, supporting high-volume sales campaigns.
• Produced consistent visual content for Torpedo7's e-commerce site and email marketing, maintaining brand integrity across web, mobile, and social platforms.
• Collaborated cross-functionally with marketing and trading teams, leveraging real-time sales data to inform and prioritize campaign design.
• Developed innovative creative content within strict brand guidelines to support high-impact seasonal and flash sales events.
• Enhanced visual merchandising, contributing to improved Conversion Rate Optimization (CRO) and overall user experience (UX) on key site pages.